Ava | Floral Midi Dress – Edith & Mae

Winter sale!ends tonight at 11:59 p.m.

EASY RETURN30-day guarantee

FREE SHIPPING!Incl. Track & Trace

Ava | Floral Midi Dress

£80.00 £34.95 Save £45.05

Free Shipping with Royal Mail

30-Day Money-Back Guarantee

Pay safely with Creditcard & PayPal

Only

0

items left in stock

[{"id":56717637943628,"title":"Multicolour \/ S","option1":"Multicolour","option2":"S","option3":null,"sku":"none","requires_shipping":true,"taxable":true,"featured_image":{"id":70160331735372,"product_id":15575984570700,"position":1,"created_at":"2026-02-13T10:37:56+00:00","updated_at":"2026-02-13T10:38:00+00:00","alt":null,"width":600,"height":800,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080","variant_ids":[56717637943628,56717637976396,56717638009164,56717638041932,56717638074700,56717638107468,56717638140236]},"available":true,"name":"Ava | Floral Midi Dress - Multicolour \/ S","public_title":"Multicolour \/ S","options":["Multicolour","S"],"price":3495,"weight":0,"compare_at_price":8000,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":71067417444684,"position":1,"preview_image":{"aspect_ratio":0.75,"height":800,"width":600,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":56717637976396,"title":"Multicolour \/ M","option1":"Multicolour","option2":"M","option3":null,"sku":"none","requires_shipping":true,"taxable":true,"featured_image":{"id":70160331735372,"product_id":15575984570700,"position":1,"created_at":"2026-02-13T10:37:56+00:00","updated_at":"2026-02-13T10:38:00+00:00","alt":null,"width":600,"height":800,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080","variant_ids":[56717637943628,56717637976396,56717638009164,56717638041932,56717638074700,56717638107468,56717638140236]},"available":true,"name":"Ava | Floral Midi Dress - Multicolour \/ M","public_title":"Multicolour \/ M","options":["Multicolour","M"],"price":3495,"weight":0,"compare_at_price":8000,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":71067417444684,"position":1,"preview_image":{"aspect_ratio":0.75,"height":800,"width":600,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":56717638009164,"title":"Multicolour \/ L","option1":"Multicolour","option2":"L","option3":null,"sku":"none","requires_shipping":true,"taxable":true,"featured_image":{"id":70160331735372,"product_id":15575984570700,"position":1,"created_at":"2026-02-13T10:37:56+00:00","updated_at":"2026-02-13T10:38:00+00:00","alt":null,"width":600,"height":800,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080","variant_ids":[56717637943628,56717637976396,56717638009164,56717638041932,56717638074700,56717638107468,56717638140236]},"available":true,"name":"Ava | Floral Midi Dress - Multicolour \/ L","public_title":"Multicolour \/ L","options":["Multicolour","L"],"price":3495,"weight":0,"compare_at_price":8000,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":71067417444684,"position":1,"preview_image":{"aspect_ratio":0.75,"height":800,"width":600,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":56717638041932,"title":"Multicolour \/ XL","option1":"Multicolour","option2":"XL","option3":null,"sku":"none","requires_shipping":true,"taxable":true,"featured_image":{"id":70160331735372,"product_id":15575984570700,"position":1,"created_at":"2026-02-13T10:37:56+00:00","updated_at":"2026-02-13T10:38:00+00:00","alt":null,"width":600,"height":800,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080","variant_ids":[56717637943628,56717637976396,56717638009164,56717638041932,56717638074700,56717638107468,56717638140236]},"available":true,"name":"Ava | Floral Midi Dress - Multicolour \/ XL","public_title":"Multicolour \/ XL","options":["Multicolour","XL"],"price":3495,"weight":0,"compare_at_price":8000,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":71067417444684,"position":1,"preview_image":{"aspect_ratio":0.75,"height":800,"width":600,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":56717638074700,"title":"Multicolour \/ 2XL","option1":"Multicolour","option2":"2XL","option3":null,"sku":"none","requires_shipping":true,"taxable":true,"featured_image":{"id":70160331735372,"product_id":15575984570700,"position":1,"created_at":"2026-02-13T10:37:56+00:00","updated_at":"2026-02-13T10:38:00+00:00","alt":null,"width":600,"height":800,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080","variant_ids":[56717637943628,56717637976396,56717638009164,56717638041932,56717638074700,56717638107468,56717638140236]},"available":true,"name":"Ava | Floral Midi Dress - Multicolour \/ 2XL","public_title":"Multicolour \/ 2XL","options":["Multicolour","2XL"],"price":3495,"weight":0,"compare_at_price":8000,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":71067417444684,"position":1,"preview_image":{"aspect_ratio":0.75,"height":800,"width":600,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":56717638107468,"title":"Multicolour \/ 3XL","option1":"Multicolour","option2":"3XL","option3":null,"sku":"none","requires_shipping":true,"taxable":true,"featured_image":{"id":70160331735372,"product_id":15575984570700,"position":1,"created_at":"2026-02-13T10:37:56+00:00","updated_at":"2026-02-13T10:38:00+00:00","alt":null,"width":600,"height":800,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080","variant_ids":[56717637943628,56717637976396,56717638009164,56717638041932,56717638074700,56717638107468,56717638140236]},"available":true,"name":"Ava | Floral Midi Dress - Multicolour \/ 3XL","public_title":"Multicolour \/ 3XL","options":["Multicolour","3XL"],"price":3495,"weight":0,"compare_at_price":8000,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":71067417444684,"position":1,"preview_image":{"aspect_ratio":0.75,"height":800,"width":600,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":56717638140236,"title":"Multicolour \/ 4XL","option1":"Multicolour","option2":"4XL","option3":null,"sku":"none","requires_shipping":true,"taxable":true,"featured_image":{"id":70160331735372,"product_id":15575984570700,"position":1,"created_at":"2026-02-13T10:37:56+00:00","updated_at":"2026-02-13T10:38:00+00:00","alt":null,"width":600,"height":800,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080","variant_ids":[56717637943628,56717637976396,56717638009164,56717638041932,56717638074700,56717638107468,56717638140236]},"available":true,"name":"Ava | Floral Midi Dress - Multicolour \/ 4XL","public_title":"Multicolour \/ 4XL","options":["Multicolour","4XL"],"price":3495,"weight":0,"compare_at_price":8000,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":71067417444684,"position":1,"preview_image":{"aspect_ratio":0.75,"height":800,"width":600,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080"}},"requires_selling_plan":false,"selling_plan_allocations":[]}]

{"id":56717637943628,"title":"Multicolour \/ S","option1":"Multicolour","option2":"S","option3":null,"sku":"none","requires_shipping":true,"taxable":true,"featured_image":{"id":70160331735372,"product_id":15575984570700,"position":1,"created_at":"2026-02-13T10:37:56+00:00","updated_at":"2026-02-13T10:38:00+00:00","alt":null,"width":600,"height":800,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080","variant_ids":[56717637943628,56717637976396,56717638009164,56717638041932,56717638074700,56717638107468,56717638140236]},"available":true,"name":"Ava | Floral Midi Dress - Multicolour \/ S","public_title":"Multicolour \/ S","options":["Multicolour","S"],"price":3495,"weight":0,"compare_at_price":8000,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":71067417444684,"position":1,"preview_image":{"aspect_ratio":0.75,"height":800,"width":600,"src":"\/\/edithandmae.co.uk\/cdn\/shop\/files\/Untitleddesign-2025-05-24T123143.887.png?v=1770979080"}},"requires_selling_plan":false,"selling_plan_allocations":[]}

Mastercard

Maestro

Visa

American Express

Apple Pay

PayPal

UPDATE: Due to high demand during Our Winter Sale, only a limited numbers of items are left.

Comfortable Elegance for Everyday Life

The Ava Floral Midi Dress makes everyday dressing feel simple and confidence-boosting. With a relaxed, graceful silhouette and timeless floral charm, it offers comfortable coverage and easy movement throughout the day. Perfect for casual outings, gatherings, or relaxed evenings, this dress delivers effortless style you can feel good wearing.

Comfortable, easy fit: Drapes smoothly without clinging or feeling restrictive.
Flattering silhouette: Creates a balanced, polished look from every angle.
Timeless floral design: Elegant blooms that feel classic, not trendy.
Easy all-day wear: Comfortable for long hours without feeling heavy.
Versatile style: Simple to dress up or keep casual for everyday occasions.

Lisa , Daisy and 2300+ others wear Edith & Mae

You may also like

★★★★★
‘I washed it once and it didn't change. The quality seems good, but we'll see how it holds up over time. In any case, it's very comfortable.’

Ides L.
Eastbourne

★★★★★
‘It's a bit itchy at first, but after washing it, it's perfect. I only wear this now!’

Grace A.
Crawley

★★★★★
‘The jumper is a little bit lighter in colour than in the photo, but it's still gorgeous. Very good quality and extremely comfortable to wear.’

Clas R.
Brighton

★★★★★
‘I bought a jacket, and not only is it incredibly warm, but it's also very stylish!’

Élodie R.
Bath

★★★★★
‘I love my new jumper: it fits perfectly, keeps me warm and looks absolutely gorgeous!’

Kelly L.
York

★★★★★
‘The jumper is soft and stylish. It's a bit itchy at first, but I still love it — it keeps me warm and goes with everything!’

Claire M.
London

Edith & Mae – 9 Years

In 2017, we began with a simple idea: to create a collection of pieces we would genuinely wear ourselves.

Every item we release is carefully selected for comfort, craftsmanship, and timeless design - not trends that disappear in a season.

As we move into the next chapter, we’re refreshing our collection and making space for what’s coming next.

To celebrate, we’re offering a seasonal edit - a chance to shop some of our most-loved pieces at special prices before they’re gone.

Thoughtfully chosen. Made to be worn. Designed to last.

Thank you for being part of our journey.

FREE SHIPPING

Orders in the United Kingdom are shipped for free and insured with track & trace.

30-DAY MONEY-BACK GUARANTEE

Shop with peace of mind thanks to our 30-day money-back guarantee. Simply return your items within 30 days.

SECURE CHECKOUT

Pay securely and conveniently for your order using Credit Card.

FAQ

Do you have any questions? Please see our FAQ below.

Shipping

Order

Return

What is the shipping policy?

Once you have placed your order, you will receive a confirmation email. Orders are processed by our logistics team and delivered within 3 to 10 working days, depending on your location and the delivery method selected.

What happens if my parcel is lost?

If your parcel appears to have been lost, do not worry, we are here to help. We recommend that you first check your tracking information to see if there are any updates. If there has been no movement for an extended period of time or if the carrier confirms that the parcel is lost, please contact us.

How can I check the status of my order?

You can check the status of your order at any time by visiting our Track Your Order page. Simply enter your order number and email address to get real-time tracking information.

Can I change the items in my order after placing it?

Yes, you can change the items in your order if it has not yet been processed for dispatch. If you wish to make any changes, please contact us as soon as possible and our team will assist you.

Can I change the items in my order after checkout?

Yes, you can change the items in your order if it has not yet been processed for dispatch. If you wish to make any changes, please contact us as soon as possible and our team will assist you.

Can I exchange my item for a different size or colour?

Yes, you may exchange your item for a different size or colour, provided it is still in stock. Before returning your item, please contact us so that we can confirm availability and provide you with further instructions.

What is your returns policy?

You may return your item within 30 days of receiving it. For more details and return instructions, please visit our Exchanges and Returns page or contact us.